Pipeline Spine
One ICP. One message. Tested every week.
The Spine is what both engines read from: who your buyer is, what they need, how you're positioned, and where every conversation stands.
Four parts, one source of truth
Written down once in the setup sprint, then kept current by weekly tests.
ICP
The companies and people you win most with, defined by facts you can filter on.
Positioning
What you're known for, and why you instead of the alternatives.
Buyer needs
The problems, triggers and objections your buyers actually mention.
Pipeline
Every prospect and stage, from first touch to booked call, in a CRM you own.
Weekly testing
Change one variable at a time
If you change everything at once, you never learn what worked. Each week we test one thing and keep what wins.
Pick
Choose one variable: audience slice, opener, offer angle or post topic.
Run
Run it for a week on both engines, with everything else held steady.
Read
Compare replies, calls and engagement from the right people.
Update
Write the winner into the Spine. Both engines pick it up.
Services
Services in the Pipeline Spine
What each part includes, step by step.
ICP and positioning
Who you target, what you're known for and what buyers need.
Includes Ideal client profile · Exclusions · Positioning statement
Pipeline and CRM
Every prospect in clear stages, in a pipeline you own.
Includes Pipeline stages · Your tool or ours · Source tracking
Reporting and weekly testing
One change at a time, and a report on what moved.
Includes One-variable tests · Spine updates · Pipeline report
Pipeline Spine FAQ
Is the Spine a separate product?
No. It is built in every setup sprint and powers both engines. Starter includes a monthly ICP review; Pro and Enterprise include weekly ICP and positioning tests.
Which CRM do you use?
We set up a simple pipeline you own. If you already use a CRM, we work in yours.
What if my ICP is wrong?
That is what the weekly tests are for. The Spine starts as our best evidence and gets sharper every week.
