Profile optimisation
A profile that tells buyers why they should talk to you
Every DM and every post sends people to your profile. We rewrite it so the right buyer understands who you help, how, and what to do next, in a few seconds.
What we rewrite
Each part of the profile has one job. We write each one for your ICP and positioning.
Headline
Who you help and the result you get them, instead of a job title. Written to read well in DMs and comments.
Banner
Your positioning line and a clear next step, sized for desktop and mobile.
About section
Opens on the buyer's problem, shows how you solve it and ends with one call to action.
Featured
The proof a buyer looks for: a case, a post that explains your approach and a way to book a call.
Experience
Your current role described as outcomes for clients, not a list of duties.
Photo and details
Guidance on your photo, plus custom URL, contact info and creator mode settings checked.
How it is delivered
Written for you, approved by you
We draft every section from your Spine and your input session. You review it once, we make the edits, and it goes live before the engines do.
See the 15 checks we use in the free Profile Analyzer- A before-and-after score of your current profile.
- Full copy for headline, About, Featured and experience.
- Banner design brief, or a finished banner.
- One round of edits after your review.
- Profile live before the first DM or post goes out.
Which plans include it
Starter
Founder profile rewritten in the setup sprint.
Pro
Founder profile rewritten in the setup sprint.
Enterprise
Founder and team profiles, aligned on one positioning.
Keep exploring
Related services
The parts of the system this service works with.
ICP and positioning
What your profile is written from.
Includes Ideal client profile · Exclusions · Positioning statement
DM sequences
The messages that send buyers to your profile.
Includes Sequence per segment · Opening angles · Your voice
Ghostwritten content
Posts that prove what your profile says.
Includes Content pillars · Content calendar · Voice capture
Profile optimisation FAQ
Do you log in to my LinkedIn account?
Not to rewrite your profile. We hand you the copy and you paste it in, or we walk you through it on a short call.
Can my team's profiles be done too?
Team profiles are included on Enterprise, so everyone who talks to buyers says the same thing.
Will you keep updating my profile?
When a test changes your positioning, we update the headline and About to match, as part of the monthly system fee.
