Reporting and weekly testing
Know what worked, and what to change next
We change one thing at a time, measure it, and keep what wins. Then you get a short report: what ran, what moved and the one change for next week.
What's included
Testing and reporting that lead to a decision, not a dashboard you never open.
One-variable tests
Audience slice, opener, offer angle or post topic. One at a time, so the result means something.
Spine updates
Winning results are written into your ICP and positioning, and both engines pick them up.
Pipeline report
Connections, replies, qualified conversations and booked calls, by source.
Content report
Which topics started conversations, if the Content Engine is in your plan.
Next action
Every report ends with the one thing to change next.
Strategy review
On Enterprise, a quarterly review of the whole system with a written test log.
Step by step
The testing cycle
If you change everything at once, you never learn what worked.
Pick
Choose one variable to test, based on the last report.
Run
Run it with everything else held steady.
Read
Compare replies, calls and engagement from the right people.
Update
Keep the winner, write it into the Spine, and report it to you.
Which plans include it
Starter
Monthly ICP review and a monthly report.
Pro
Weekly ICP and positioning tests, and a weekly pipeline report.
Enterprise
Weekly experiments with a test log, Report Agent summaries and a quarterly strategy review.
Keep exploring
Related services
The parts of the system this service works with.
ICP and positioning
What the tests keep sharp.
Includes Ideal client profile · Exclusions · Positioning statement
Pipeline and CRM
Where the numbers come from.
Includes Pipeline stages · Your tool or ours · Source tracking
AI Agents
The Report Agent, explained.
Includes Research Agent · Reply Agent · Report Agent
Reporting and testing FAQ
Why only one variable at a time?
If the opener, the audience and the offer all change in the same week, you cannot tell which one moved replies. One change at a time gives you an answer you can keep.
How do I receive the report?
As a one-page summary you can read in a few minutes. We go through it with you on a call when something important changes.
What do you count as a result?
Conversations with people who fit your ICP and calls booked with them. Likes and views are tracked but never treated as the goal.
